Kano Analysis is an analytical method used for segmenting customer requirements according to various rules and expectations.

Kano Analysis was developed by Professor Noriaki Kano in the 1980’s and classifies customer preferences into the following catagories

• Attractive
• One-Dimensional
• Must-Be
• Indifferent
• Reverse
Customer preferences can be analyzed and segmented according to the customers are either dissatisfied, satisfied or delighted. Results can then be charted into Kano Model

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